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T4F is the leading live entertainment company in South America, winner of the Top International Independent Promoter award according to Billboard Touring Awards in 2009, 2010, 2012, 2013 and 2014 and also winner of the Caboré Award 2012, the biggest award of the advertising and media industries in Brazil. In 2016, T4F was nominated to the main category of the Billboard Touring Awards as Top Promoter of 2016, competing with Live Nation Entertainment and AEG Live.
Only publicly-held entertainment company in Brazil, T4F pioneers in South America operating the live entertainment business in a diversified and vertically-integrated way. The Company promotes a wide range of artistic and cultural content, drawing upon relationships with agents and content providers in Brazil and around the world.
Nowadays, T4F operates Teatro Opera Orbis Seguros, in Buenos Aires, and Teatro Renault, in São Paulo. The second one was ranked among the top 40 venues worldwide in terms of number of tickets sold in 2019, according to Pollstar. Unimed Hall, in São Paulo, which activities were ceased in March 2021 was also present in the same list.
Through a vertically-integrated business model, in addition to event promotion, T4F operates at all levels of live entertainment value chain, including: venue operation; ticketing; food, beverage and merchandise sales; and corporate sponsorships. This way, T4F generates income from a variety of activities related to the operations.
T4F has accumulated significant experience in the live entertainment industry since 1983, promoting over 2,000 events in major Brazilian, Argentine, Chilean and Peruvian cities in the years 2017 through 2019. In terms of net revenue, Brazil, our main market, represented 70%, 85% and 72% in 2018, 2019 and 2020, respectively.
The leading position in the Brazilian and South American live entertainment industry has earned T4F the trust of the largest international providers of high-quality content. This has afforded T4F privileged access to the world’s best content for artistic and cultural events, which enhances the relationship with corporate sponsors and generates public interest. As a result, T4F is able to secure long-term corporate sponsorship agreements and obtain more favorable conditions for spectacles and national and international artists.
T4F‘s venues are also sponsored by a naming rights model and, with the exception of Teatro Opera Orbis Seguros in Buenos Aires, all the venues are leased from third parties.